Sunday, 13 November 2016
Research Rationale - Market Research
As an additional part of my research rationale, I decided to look online for news articles which showed, why people chose to watch horror films, aspects of horror which were effective and also, people's comments regarding which horror films they liked and what they thought about horror in general.
The article above suggested that younger people were more likely to watch a modern horror than the older generation, as they were more "visually literate". By this it meant that younger audiences were able to better process the quick changes between scenes, as they had the understanding that the film was artifice. According to Dr. Lewis, who is a psychologist, he thinks that "scary films have become so popular because we feel the need to return to our cavemen-like state when we experienced genuine fear, which releases 'feel-good hormones' like dopamine and adrenaline. Our modern lives are so dull that we have to look for an artificial re-placement". This implies that the production of horror films can serve several purposes to the public as they provoke startling responses which cause the essential hormones to be released, in addition to their main function, which is to simply entertain. Also, it has been mentioned in the article that film makers use psychological tricks to provoke these responses, which could be done through the sound, mise-en-scene, camera work and angles. This results in creating feelings of terror and can stimulate both psychological and physical reactions, for example, loss of sleep and feeling sick.
The article also consisted of comments given by random people, in regards to what they thought of the article and how they feel about horror films. This is very useful as I was able to gain responses of anonymous people, which meant that could give their opinions freely and without being influenced by others. Some examples of the views of others were:
By analysing some of these comments, I was able to figure out the type of films that most viewers enjoyed watching. I feel that the comments were helpful as they helped me understand the type of sub-genre I would want my production work to be based on, as well as giving me an idea of what type of setting. props, characters and monster I would want to include.
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